{"id":9313,"date":"2023-03-21T21:44:11","date_gmt":"2023-03-21T20:44:11","guid":{"rendered":"https:\/\/viacriterio.com\/?page_id=9313"},"modified":"2026-10-10T17:07:19","modified_gmt":"2026-10-10T16:07:19","slug":"home-2","status":"publish","type":"page","link":"https:\/\/viacriterio.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9313\" class=\"elementor elementor-9313\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4592b8a elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4592b8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d28d27d\" data-id=\"d28d27d\" data-element_type=\"column\" data-e-type=\"column\" id=\"hero-titulo\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15d5408 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-otaru_core_section_title\" data-id=\"15d5408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"otaru_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center   \">\n\t\t\t<h1 class=\"qodef-m-title\" style=\"color: #050505\">\n\t\tLiberamos a las pymes del trabajo manual que no las hace <span style=\"color:#EF035F\">crecer<\/span>.\t\t<\/h1>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0125037 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0125037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a4ddf elementor-widget elementor-widget-text-editor\" data-id=\"b1a4ddf\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"hero-subtitulo\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Automatizamos procesos cuando merece la pena<\/strong>.<\/p><p>Con IA u otras herramientas, seg\u00fan lo que necesite tu empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20e747 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a20e747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/admin-viacriterio\/30min\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reservar diagn\u00f3stico gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44ec5ff elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle qodef-elementor-content-no\" data-id=\"44ec5ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f747694\" data-id=\"f747694\" data-element_type=\"column\" data-e-type=\"column\" id=\"bloque1-texto\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efc8bab elementor-widget__width-initial elementor-widget elementor-widget-otaru_core_section_title\" data-id=\"efc8bab\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"bloque1-texto\" data-widget_type=\"otaru_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center   \">\n\t\t\t<h2 class=\"qodef-m-title\" style=\"margin-top: 0px;color: #050505\">\n\t\tLas pymes merecen acceder a las mismas oportunidades\t\t<\/h2>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ff822 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57ff822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7320240 elementor-widget elementor-widget-text-editor\" data-id=\"7320240\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"txt-b2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Las pymes son la columna vertebral de la econom\u00eda espa\u00f1ola. Representan la inmensa mayor\u00eda de las empresas, generan empleo y sostienen pueblos, barrios, familias y oficios completos.<\/p><p>Pero muchas siguen dedicando <span style=\"color: #ef035f;\">cientos de horas a tareas administrativas y procesos manuales<\/span> que una gran empresa hace a\u00f1os que automatiz\u00f3. Mientras una gran organizaci\u00f3n cuenta con departamentos de tecnolog\u00eda y equipos especializados, en una pyme son a menudo las mismas personas las que gestionan clientes, facturas, documentos, correos y administraci\u00f3n. Y demasiadas veces es el propio gerente quien termina resolviendo tareas a las once de la noche.<\/p><p><span style=\"color: #ef035f;\">ViaCriterio existe para ayudar a cerrar esa brecha.<\/span><\/p><p>Analizamos c\u00f3mo trabaja tu empresa para identificar <strong>d\u00f3nde se pierde tiempo<\/strong>, qu\u00e9 tareas pueden simplificarse o automatizarse y qu\u00e9 soluci\u00f3n tiene realmente sentido. Puede ser una herramienta que ya existe o una soluci\u00f3n adaptada a tu empresa.<\/p><p>Nuestro objetivo no es venderte tecnolog\u00eda. Es ayudarte a <span style=\"color: #ef035f;\">recuperar tiempo, reducir costes y trabajar mejor<\/span>, con soluciones proporcionadas a tu realidad.<\/p><p><strong>Y todo empieza con una conversaci\u00f3n sin coste ni compromiso.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca9ca30\" data-id=\"ca9ca30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfeeeb7 elementor-widget__width-inherit elementor-widget elementor-widget-otaru_core_single_image\" data-id=\"bfeeeb7\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"img-b1\" data-widget_type=\"otaru_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default  \">\n\t\t\t<div class=\"qodef-m-image\">\n\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-5-1300x1500.png\" alt=\"\" width=\"1300\" height=\"1500\" data-ratio=\"0.86666666666667\" \/>\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94e6dc5 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"94e6dc5\" data-element_type=\"section\" data-e-type=\"section\" id=\"bloque2-texto\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e29cd6a\" data-id=\"e29cd6a\" data-element_type=\"column\" data-e-type=\"column\" id=\"bloque2-col-img\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfe15c5 elementor-widget__width-inherit elementor-widget elementor-widget-otaru_core_single_image\" data-id=\"bfe15c5\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"img-b2\" data-widget_type=\"otaru_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default  \">\n\t\t\t<div class=\"qodef-m-image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-3-1300x1400.png\" alt=\"\" width=\"1300\" height=\"1400\" data-ratio=\"0.92857142857143\" \/>\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5335a8b\" data-id=\"5335a8b\" data-element_type=\"column\" data-e-type=\"column\" id=\"bloque2-col-txt\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46875b1 elementor-widget__width-initial elementor-widget elementor-widget-otaru_core_section_title\" data-id=\"46875b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"otaru_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center   \">\n\t\t\t<h2 class=\"qodef-m-title\" style=\"margin-top: 0px;color: #050505\">\n\t\t<span style=\"color:#EF035F\">25 a\u00f1os<\/span> de experiencia, al servicio de las pymes.\t\t<\/h2>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f2053 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f1f2053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf0e6f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fdf0e6f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"txt-b3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Michel Tramoni, fundador de ViaCriterio, lleva 25 a\u00f1os trabajando en transformaci\u00f3n, tecnolog\u00eda, automatizaci\u00f3n y mejora de organizaciones.<\/p><p data-pm-slice=\"1 1 []\">Ha dirigido iniciativas de transformaci\u00f3n en compa\u00f1\u00edas como <strong>dsm-firmenich y Accenture<\/strong>, y trabajado para organizaciones internacionales como Orange, Air Liquide, BNP Paribas y Europ Assistance.<\/p><p data-pm-slice=\"1 1 []\">Es Director de Transformaci\u00f3n Digital y cuenta, entre otras, con <span style=\"color: #ef035f;\">certificaciones en ISO\/IEC 42001 para sistemas de gesti\u00f3n de IA<\/span>, estrategia y gobernanza de IA, SAFe Agile e ITIL.<\/p><p data-pm-slice=\"1 1 []\">Hoy pone esa experiencia \u2014junto con una red de especialistas\u2014 al servicio de las pymes: combinando el rigor aprendido en grandes organizaciones con soluciones realistas para empresas que no necesitan grandes departamentos tecnol\u00f3gicos ni proyectos interminables.<\/p><p data-pm-slice=\"1 1 []\"><strong>Sin humo. Sin tecnolog\u00eda porque s\u00ed. Sin intentar encajar tu empresa en una soluci\u00f3n que no le corresponde.<\/strong><\/p><p>Conoce a Michel en <a href=\"https:\/\/www.linkedin.com\/in\/micheltramoni\/\"> LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-777d272 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"777d272\" data-element_type=\"section\" data-e-type=\"section\" id=\"bloque4-texto\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ab8bbf1\" data-id=\"ab8bbf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efbefe6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"efbefe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b576e3 elementor-widget__width-initial elementor-widget elementor-widget-otaru_core_section_title\" data-id=\"0b576e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"otaru_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center   \">\n\t\t\t<h2 class=\"qodef-m-title\" style=\"margin-top: 0px;color: #050505\">\n\t\tUna metodolog\u00eda en 3 pasos\t\t<\/h2>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa776ed elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa776ed\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"txt-b4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQu\u00e9 tarea de tu d\u00eda a d\u00eda te gustar\u00eda simplificar?<\/p><p>Preparar un informe, seguir presupuestos, reunir documentaci\u00f3n\u2026 Empezamos por una tarea concreta que te quite tiempo y estudiamos contigo c\u00f3mo mejorarla<\/p><p><span style=\"color: #ef035f;\">1. Hablamos:\u00a0<\/span>una conversaci\u00f3n de <strong>30\u201345 minutos, gratuita y sin compromiso<\/strong>, para entender c\u00f3mo trabajas y detectar una oportunidad concreta.<\/p><p><span style=\"color: #ef035f;\">2. Analizamos:\u00a0<\/span>revisamos tu proceso y tus herramientas: <strong>d\u00f3nde se pierde tiempo, aparecen errores y merece la pena mejorar.<\/strong><\/p><p><span style=\"color: #ef035f;\">3. Te llevas la propuesta:<\/span><\/p><p data-pm-slice=\"1 1 []\">Recibes un <strong>mini-informe con mejoras concretas y pr\u00f3ximos pasos<\/strong>. Indicamos qu\u00e9 merece la pena automatizar, buscando el equilibrio entre resultado, coste y facilidad de implantaci\u00f3n.<\/p><p><strong>Y si despu\u00e9s decides no continuar, el an\u00e1lisis sigue siendo tuyo.\u00a0<\/strong>Sin letra peque\u00f1a. Sin compromiso. Solo pasos que puedes seguir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d0d3aa\" data-id=\"9d0d3aa\" data-element_type=\"column\" data-e-type=\"column\" id=\"bloque2-col-txt\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c6ffc elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"37c6ffc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"img-b3\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"953\" height=\"1024\" src=\"https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-13-por-1100-953x1024.png\" class=\"attachment-large size-large wp-image-10392\" alt=\"\" srcset=\"https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-13-por-1100-953x1024.png 953w, https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-13-por-1100-279x300.png 279w, https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-13-por-1100-768x825.png 768w, https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-13-por-1100.png 1210w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1cac0 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4f1cac0\" data-element_type=\"section\" data-e-type=\"section\" id=\"bloque3-texto\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3ad215\" data-id=\"f3ad215\" data-element_type=\"column\" data-e-type=\"column\" id=\"bloque4-col-img\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa5b0c8 elementor-widget__width-inherit elementor-widget elementor-widget-otaru_core_single_image\" data-id=\"fa5b0c8\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"img-b4\" data-widget_type=\"otaru_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default  \">\n\t\t\t<div class=\"qodef-m-image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-12-1500x1200.png\" alt=\"\" width=\"1500\" height=\"1200\" data-ratio=\"1.25\" \/>\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fa1705e\" data-id=\"fa1705e\" data-element_type=\"column\" data-e-type=\"column\" id=\"bloque4-col-txt\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b663a22 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b663a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1458062 elementor-widget__width-initial elementor-widget elementor-widget-otaru_core_section_title\" data-id=\"1458062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"otaru_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center   \">\n\t\t\t<h2 class=\"qodef-m-title\" style=\"margin-top: 0px\">\n\t\tNo vendemos herramientas.<br>Vendemos <span style=\"color:#EF035F\">criterio<\/span>.\t\t<\/h2>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c034ba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9c034ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f11a6f elementor-widget elementor-widget-text-editor\" data-id=\"4f11a6f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"txt-b5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No estamos vinculados a ning\u00fan software, fabricante ni proveedor.<\/p><p>Por eso podemos recomendarte lo que realmente tenga sentido para tu empresa.<\/p><p>Puede ser una herramienta que ya existe, una automatizaci\u00f3n espec\u00edfica o una soluci\u00f3n a medida.<\/p><p>Buscamos siempre el mejor equilibrio entre resultado, coste, simplicidad y esfuerzo de cambio.<\/p><p>La tecnolog\u00eda es el medio. <span style=\"color: #ef035f;\">El objetivo es que tu empresa trabaje mejor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-355a080 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"355a080\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a0ffbde\" data-id=\"a0ffbde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-692553a elementor-widget__width-initial elementor-widget elementor-widget-otaru_core_section_title\" data-id=\"692553a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"otaru_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center   \">\n\t\t\t<h2 class=\"qodef-m-title\" style=\"margin-top: 0px;color: #050505\">\n\t\t\u00bfHay alg\u00fan proceso en tu empresa que te est\u00e9 haciendo perder demasiado tiempo? \t\t<\/h2>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04094d1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"04094d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf69cac elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf69cac\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"txt-b6\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Cu\u00e9ntanos qu\u00e9 tarea te gustar\u00eda simplificar en una conversaci\u00f3n de <strong>30\u201345 minutos<\/strong>.<\/p><p><strong>Sin coste ni compromiso.<\/strong> Si podemos ayudarte, te diremos c\u00f3mo. Y si no, tambi\u00e9n.<\/p><p>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5a9e9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4c5a9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/admin-viacriterio\/30min\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reservar diagn\u00f3stico gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3319cf1\" data-id=\"3319cf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-155253f elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"155253f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"img-b5\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"1448\" src=\"https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-10.png\" class=\"attachment-full size-full wp-image-10352\" alt=\"\" srcset=\"https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-10.png 1086w, https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-10-225x300.png 225w, https:\/\/viacriterio.com\/wp-content\/uploads\/2026\/09\/ViaCriterio-foto-vertical-10-768x1024.png 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Liberamos a las pymes del trabajo manual que no las hace crecer. Automatizamos procesos cuando merece la pena. Con IA u otras herramientas, seg\u00fan lo que necesite tu empresa. Reservar diagn\u00f3stico gratuito Las pymes merecen acceder a las mismas oportunidades Las pymes son la columna vertebral de la econom\u00eda espa\u00f1ola. Representan la inmensa mayor\u00eda de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-9313","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/viacriterio.com\/index.php\/wp-json\/wp\/v2\/pages\/9313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viacriterio.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/viacriterio.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/viacriterio.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viacriterio.com\/index.php\/wp-json\/wp\/v2\/comments?post=9313"}],"version-history":[{"count":361,"href":"https:\/\/viacriterio.com\/index.php\/wp-json\/wp\/v2\/pages\/9313\/revisions"}],"predecessor-version":[{"id":10476,"href":"https:\/\/viacriterio.com\/index.php\/wp-json\/wp\/v2\/pages\/9313\/revisions\/10476"}],"wp:attachment":[{"href":"https:\/\/viacriterio.com\/index.php\/wp-json\/wp\/v2\/media?parent=9313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}